Lead Alliance Media Group in the Denver Post

Denver Post writer Joanne Davidson reports in the article The new faces of philanthropy that Mike Downey, Adrian Smith and Greg Preston Tyiir, partners in Lead Alliance Media/Music Group, estimate that they reach 100,000 potential ticket- buyers via e-mail, text messaging, and Facebook and My- Space pages they use to publicize and promote at area clubs, many of which involve charitable giving.

Their 10-week star search, “Almost Famous,” which began in January at Herman’s Hideaway, generates money for Dedicated to Diabetes, a charity begun by Kerry Kinnard, daughter of Junior Leaguer and time-management expert Melly Kinnard. A music showcase in May, Bands for Lands, benefits sustainability and natural-energy causes.