Lead Alliance Endorses POWERade

Lead Alliance officially endorses POWERade, a sports drink manufactured and marketed by The Coca-Cola Company.

Lead Alliance will make POWERade available to fans at concerts and event guests when applicable. POWERade will also be available at 1620 Studios in Colorado Springs, home of Lead Alliance Music Group’s production and recording operations.

“Being a founder of two sports companies, I understand the importance of POWERade,” says Mike Downey, co-founder of Lead Alliance. “The isotonics in POWERade replace electrolytes (salts) lost through sweating, and they assist in keeping people hydrated. Without sodium, water passes straight through your system and you won’t remain hydrated. This presents a great opportunity for our fans and supporters to replenish their electrolytes when at our events.”