Fresh Ed. Encourages 'Move With Purpose' Through Activewear, Lifestyle, Empowerment, and Education

Former NFL Tight End and Texas Longhorn Bo Scaife introduces Fresh Ed. – A new active lifestyle brand featuring comfortable, high quality activewear, with an even bigger goal of enriching lives through inspiration, education, guidance and leadership. Fresh Ed.’s motto “Move With Purpose”, aims to encourage enhanced life performance, to motivate actions toward achieving meaningful goals, and inspire everyone –from youth to adults — to strive to become the person they want and need to be.

Fresh Ed. Visionary and Founder Bo Scaife is deeply rooted in every aspect of the brand. Inspired by his time on the football field, Scaife developed a movement that fills a void in the men’s active apparel industry while providing a FRESH perspective on a new brand with purpose. “Playing in the NFL allowed me to meet so many inspiring individuals. They have overcome insurmountable odds and obstacles and have shown a determination that many of us could only wish for. They are living examples of resilience and possibility,” explains Scaife. “Although, my football career is over, I feel as if I have started a new life. I still have a great amount to accomplish. I want to do everything I can to show my support and to be involved with the athletic and youth communities. I also have found a moral imperative in helping others to realize their own potential and achieve their dreams.”

Fresh Ed. blends comfortable stylish active wear and accessories with a commitment to providing educational opportunities to under-resourced youth across the nation through Fresh Ed. “Ace” Scholarships. Using real life, inspirational “Fresh Stories” featuring current and former athletes, personalities and respected individuals, Fresh Ed. provides tangible examples and key takeaways that we all can use to improve our view of the world and the results we create.

“We are committed to being a voice of guidance, leadership and what’s possible. Because we have been fortunate to do well, it’s our responsibility to send the elevator back down and help others achieve their dreams and goals,” says Scaife.

We invite you to join the Fresh Ed. Community through our comfortable active wear, real life inspiration and a human connection to empower and unite us all. Visit and Follow @FreshEdLife on Twitter, Instagram, Facebook and YouTube.

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